Strategic public relations management: planning and managing effective communication programs (ระเบียนเลขที่ 822077)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02204nam a22002897a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 822077 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160712t2015 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415517690 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | .A977 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Austin, Erica Weintraub |
| 9 (RLIN) | 46992 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic public relations management: planning and managing effective communication programs |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; London : |
| Name of publisher, distributor, etc. | Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc. | 2015. |
| -- | 46704 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 389 p |
| 449 ## - | |
| -- | New Arrivals-Jul.2016 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book"-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 9 (RLIN) | 5119 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategisch management. |
| 9 (RLIN) | 46997 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) | 122 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pinkleton, Bruce E. |
| 9 (RLIN) | 46993 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 822077 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | benjamad |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 12/07/2016 | เอเชียบุ๊คส์ | 2525.00 | 3 | 2 | HD59 .A977 2015 | 32550000237798 | 23/04/2023 | 2272.50 | 23/04/2023 | หนังสือ |
