รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02262cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
33668 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231443.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150825m20132009enka 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412930772 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96 .D692 2013 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doyle, Gillian |
| 9 (RLIN) |
43722 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding media economics |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
SAGE, : |
| Date of publication, distribution, etc. |
2013. |
| Name of publisher, distributor, etc. |
, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
216 p.,: ill. |
| 449 #0 - |
|---|
| -- |
•L012– New Arrivals- Sep. 2015 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economics |
| 9 (RLIN) |
2196 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media--economics |
| 9 (RLIN) |
43723 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0033 ศิลปศาสตรบัณฑิต สาขาภาษาอังกฤษเพื่อการสื่อสารทางธุรกิจ CEB (ป.ตรี) |
| 9 (RLIN) |
45752 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
00112 สาขาการจัดการโลจิสติกส์ (ป.โท)(เคยมีตอนนี้ไม่มีแล้ว) |
| 9 (RLIN) |
25556 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0051-1 บริหารธุรกิจมหาบัณฑิต สาขาการบริหารคนและกลยุทธ์องค์การ POS (ป.โท) |
| 9 (RLIN) |
47387 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoynes, William |
| 9 (RLIN) |
43721 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
33668 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
siriporn |
