Marketing analytics: data-driven techniques with Microsoft Excel / (ระเบียนเลขที่ 33478)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02376nam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 33478 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230423231441.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150715s2014 caua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118373439 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .W783 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Winston, Wayne L |
| 9 (RLIN) | 43356 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing analytics: data-driven techniques with Microsoft Excel / |
| Statement of responsibility, etc. | Wayne L. Winston |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indianapolis, IN: |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2014. |
| -- | 4162 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 690 |
| 449 ## - | |
| -- | •L012– New Arrivals- Sep. 2015 |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc. | Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques<U+2014>and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analysis using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing analytics |
| 9 (RLIN) | 43495 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) | 34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) | 205 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 33478 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 15/07/2015 | เมดซาย์บุ๊ค | 1900.00 | 2 | 3 | HF5415.2 .W783 2014 | 32550000234248 | 21/05/2023 | 23/04/2023 | 0.00 | 23/04/2023 | หนังสือ |
