รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02781nam a22003138a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
33162 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150319s2014 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788415829416 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
M381 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Minguet, Josep Maria |
| 9 (RLIN) |
43042 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ultimate Branding / |
| Statement of responsibility, etc. |
Josep Maria Minguet |
| Medium |
[book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Monsa Publications, : |
| -- |
Monsa Publications, |
| Date of publication, distribution, etc. |
c2014. |
| Name of publisher, distributor, etc. |
, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
191 p |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In our over-communicated society, the details is very important since this often is what separates the great design from above others. Also keep in mind the needs of communication, What message does of design wish to communicate to the consumer? The message has to be strong and easy to understand. Finally, let's consider the design solution in the context of moral and ethical precepts from an international point of view, since certain gestures, words and images may have a meaning radically different from one culture to another. 'Ultimate Branding' is an interesting selection of international designers showing their best and latest works on logos of all kinds of brands. Sometimes it's shown the process of creating step by step sample, from the initial sketch to the final logo, and their applications in all kind of projects." -- Back cover |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
16939 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (marketing) |
| 9 (RLIN) |
5747 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0000 สาขา Luxury Brand |
| 9 (RLIN) |
16095 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
33162 |
