รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02439nam a22005057a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
33123 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050305s2550 th 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749471521 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749471538 e-isbn |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M6256 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morley,Malcolm |
| Dates associated with a name |
2014 |
| 9 (RLIN) |
42948 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Le Understanding Markets and Strategy How to Exploit Markets for Sustainable Business Growth / |
| Statement of responsibility, etc. |
โดยMalcolm Morley |
| Medium |
[book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Philadelphia, PA : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2014. |
| -- |
42942 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
261 p |
| 449 #0 - |
|---|
| -- |
•L012– New Arrivals- Sep. 2015 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| 9 (RLIN) |
11 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
strategies |
| 9 (RLIN) |
42949 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 9 (RLIN) |
2100 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Maketing |
| 9 (RLIN) |
41557 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| General subdivision |
Management |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
So,what is amarket |
| -- |
p.5 |
| 970 ## - |
|---|
| -- |
What makes markes attractive |
| -- |
p.17 |
| 970 ## - |
|---|
| -- |
where do markets exist |
| -- |
p.27 |
| 970 ## - |
|---|
| -- |
Have to buy or discretioanry buy |
| -- |
p.37 |
| 970 ## - |
|---|
| -- |
Products and services |
| -- |
p.47 |
| 970 ## - |
|---|
| -- |
Product and service benefis and price |
| -- |
p.65 |
| 970 ## - |
|---|
| -- |
Market segmentation |
| -- |
p.81 |
| 970 ## - |
|---|
| -- |
How to analyse markets |
| -- |
p.95 |
| 970 ## - |
|---|
| -- |
How to develop market scenarios-demand |
| -- |
p.111 |
| 970 ## - |
|---|
| -- |
How to develop market scenarios-competition |
| -- |
p.127 |
| 970 ## - |
|---|
| -- |
Market scenarios-future strategic market issues |
| -- |
p.143 |
| 970 ## - |
|---|
| -- |
Putting the company and competion in the context of the market |
| -- |
p.153 |
| 970 ## - |
|---|
| -- |
What is strategy and why is the strategy process important |
| -- |
p.179 |
| 970 ## - |
|---|
| -- |
What is success |
| -- |
p.165 |
| 970 ## - |
|---|
| -- |
Competing in markets |
| -- |
p.205 |
| 970 ## - |
|---|
| -- |
Making strategic choices and corporate strategy |
| -- |
p.225 |
| 988 ## - |
|---|
| -- |
33123 |
