รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01342nam a22002898i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
33093 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231434.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150224s2013 xxkm a000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781107649224 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.P395 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Payne, Adrian |
| 9 (RLIN) |
42860 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic customer management : |
| Remainder of title |
integrating relationship marketing and CRM / |
| Statement of responsibility, etc. |
Adrian Payne, Pennie Frow |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cambridge : |
| Name of publisher, distributor, etc. |
Cambridge University Press, |
| Date of publication, distribution, etc. |
c2013. |
| -- |
4065 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
529 p. : |
| Other physical details |
ill |
| 449 ## - |
|---|
| -- |
•S012– New Arrivals- Feb. 2015 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships" |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| 9 (RLIN) |
1218 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frow,Pennie |
| 9 (RLIN) |
42861 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1302/2012036778-t.html">http://www.loc.gov/catdir/enhancements/fy1302/2012036778-t.html</a> |
| Public note |
Table of contents only |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1302/2012036778-b.html">http://www.loc.gov/catdir/enhancements/fy1302/2012036778-b.html</a> |
| Public note |
Contributor biographical information |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
33093 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
suphakanya |
