รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
01648nam a22003378a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
30458 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230423231343.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131106s2013 xxum a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0205873340 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780205873340 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.W667 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilcox, Dennis L. |
| 9 (RLIN) |
39758 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations writing and media techniques / |
| Statement of responsibility, etc. |
Dennis L. Wilcox |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
c2013. |
| -- |
15495 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 533 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•v002– New Arrivals- Nov. 2013 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Geographic subdivision |
United States |
| 9 (RLIN) |
5119 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Geographic subdivision |
United States |
| General subdivision |
Authorship |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0042 นิเทศศาสตรบัณฑิต วิชาเอกวารสารศาสตร์คอนเวอร์เจนท์และสื่อดิจิทัลสร้างสรรค์ (ป.ตรี) |
| 9 (RLIN) |
159 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Part One |
| -- |
Getting organized for writing |
| 970 ## - |
|---|
| -- |
Part Two |
| -- |
Working with journalists and bloggers |
| 970 ## - |
|---|
| -- |
Part Three |
| -- |
Writing for other media |
| 970 ## - |
|---|
| -- |
Part Four |
| -- |
Managing programs and campaigns |
| 988 ## - |
|---|
| -- |
30458 |
