รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
02891cam a22004454a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
30297 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230423231340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131022s2013 cau bf 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412980180 (alk. paper) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 |
| Item number |
.B323 2011 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Handbook of marketing scales : |
| Remainder of title |
multi-item measures for marketing and consumer behavior research / |
| Statement of responsibility, etc. |
editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws |
| Medium |
[book] |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing scales |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2011. |
| -- |
5018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 603 p. |
| 449 #0 - |
|---|
| -- |
•v003– New Arrivals- Oct. 2013 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published in cooperation with the Association for Consumer Research |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
5032 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Research |
| 9 (RLIN) |
5089 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ) |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
00121 สาขาการจัดการโลจิสติกส์ (ป.โท) |
| 9 (RLIN) |
75 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0051-1 บริหารธุรกิจมหาบัณฑิต สาขาการบริหารคนและกลยุทธ์องค์การ POS (ป.โท) |
| 9 (RLIN) |
47387 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Netemeyer, Richard G., |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
39532 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haws, Kelly L. |
| 9 (RLIN) |
39533 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bearden, William O., |
| Dates associated with a name |
1945- |
| Title of a work |
Handbook of marketing scales |
| 9 (RLIN) |
17700 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
1. |
| -- |
Introduction |
| -- |
p. 1 |
| 970 ## - |
|---|
| -- |
2. |
| -- |
Traits and individual difference variables |
| -- |
p. 15 |
| 970 ## - |
|---|
| -- |
3. |
| -- |
Values and goals |
| -- |
p. 151 |
| 970 ## - |
|---|
| -- |
4. |
| -- |
Involvement, information processing, and affect |
| -- |
p. 237 |
| 970 ## - |
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| -- |
5. |
| -- |
Reactions to marketing stimuli |
| -- |
p. 317 |
| 970 ## - |
|---|
| -- |
6. |
| -- |
Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace |
| -- |
p. 387 |
| 970 ## - |
|---|
| -- |
7. |
| -- |
Seles, sales management, organizational behavior, and interfirm-intrafirm issues |
| -- |
p. 477 |
| 988 ## - |
|---|
| -- |
30297 |
