รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02091cam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
30282 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131022s2013 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749462871 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749462876 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749462888 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749462884 (ebk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
H149 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haig, Matt |
| 9 (RLIN) |
39512 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand success : |
| Remainder of title |
how the world's top 100 brands thrive and survive / |
| Statement of responsibility, etc. |
Matt Haig |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Philadelphia : |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2011. |
| -- |
4158 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 296 p. |
| 449 #0 - |
|---|
| -- |
•v003– New Arrivals- Oct. 2013 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 290-291) and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| 9 (RLIN) |
4160 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (marketing) |
| 9 (RLIN) |
5747 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
5086 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0000 สาขา Luxury Brand |
| 9 (RLIN) |
16095 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
30282 |
