รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01790cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
30249 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131018s2013 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073378831 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073378836 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073348506 (set) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073348503 (set) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.D671 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dominick, Joseph R. |
| 9 (RLIN) |
39471 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The dynamics of mass communication : |
| Remainder of title |
media in the digital age / |
| Statement of responsibility, etc. |
Joseph R. Dominick |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill Higher Education, |
| Date of publication, distribution, etc. |
c2009. |
| -- |
16631 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 457, [16] p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
28 cm. + |
| Accompanying material |
1 DVD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| 9 (RLIN) |
25901 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0042 นิเทศศาสตรบัณฑิต วิชาเอกวารสารศาสตร์คอนเวอร์เจนท์และสื่อดิจิทัลสร้างสรรค์ (ป.ตรี) |
| 9 (RLIN) |
159 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Part I |
| -- |
The Nature and history of mass communication |
| -- |
p. 1 |
| 970 ## - |
|---|
| -- |
Part II |
| -- |
Media |
| -- |
p. 79 |
| 970 ## - |
|---|
| -- |
Part III |
| -- |
Specific media professions |
| -- |
p. 297 |
| 970 ## - |
|---|
| -- |
Part IV |
| -- |
Regulation of the mass media |
| -- |
p. 357 |
| 970 ## - |
|---|
| -- |
Part V |
| -- |
Impact of the media |
| -- |
p. 411 |
| 988 ## - |
|---|
| -- |
30249 |
