รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01865nam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23319 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231119.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110726s2011 xxum a000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780538452731 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0538452730 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
KF1609 |
| Item number |
.O85 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Oswald, Lynda J. |
| 9 (RLIN) |
32053 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Law of marketing / |
| Statement of responsibility, etc. |
Lynda J. Oswald |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
South-Western, |
| Date of publication, distribution, etc. |
c2011. |
| -- |
2241 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
420 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•x006– New Arrivals- Jul. 2011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Law and legislation |
| Geographic subdivision |
United States |
| 9 (RLIN) |
2095 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trade regulation |
| Geographic subdivision |
United States |
| 9 (RLIN) |
18038 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business law |
| Geographic subdivision |
United States |
| 9 (RLIN) |
2266 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0031 ศิลปศาสตรบัณฑิต สาขาภาษาจีนธุรกิจ BC (ป.ตรี) |
| 9 (RLIN) |
194 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Part 1 |
| -- |
Introduction to marketing law |
| -- |
p. 1 |
| 970 ## - |
|---|
| -- |
Part 2 |
| -- |
Legal Issues relating to product development |
| -- |
p. 21 |
| 970 ## - |
|---|
| -- |
Part 3 |
| -- |
Legal issues relating to product distribution |
| -- |
p. 107 |
| 970 ## - |
|---|
| -- |
Part 4 |
| -- |
Legal issues relating to product promotion |
| -- |
p. 189 |
| 970 ## - |
|---|
| -- |
Part 5 |
| -- |
Legal issues relating to product sale |
| -- |
313 |
| 988 ## - |
|---|
| -- |
23319 |
