รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01532nam a22003495 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21162 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110313s2004 ch 00010 chi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787300061122 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
7300061125 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Chinese-English |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
.R835 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rossiter, John R |
| 9 (RLIN) |
29542 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guang gao gou tong yu cu xiao guan li= |
| Remainder of title |
Advertising communications & promotion management. Chinese/ |
| Statement of responsibility, etc. |
Yuehan R. Luoxite (John R. Rossiter), Lali Poxi (Larry Percy) zhu ; Kang Rong ... [et al.] yi ; Kang Rong shen jiao |
| Medium |
[book] |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising communications & promotion management. Chinese |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Di 2 ban. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Beijing : |
| Name of publisher, distributor, etc. |
Zhongguo ren min da xue, |
| Date of publication, distribution, etc. |
2004. |
| -- |
29543 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 7, 795 p. : |
| Other physical details |
ill. |
| 449 ## - |
|---|
| -- |
•x010– New Arrivals- Mar. 2011 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Translation of: Advertising communications & promotion management /<U+00AD> John R. Rossiter, Larry Percy. 2nd ed. New York : McGraw-Hill Companies, c1997. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
China |
| 9 (RLIN) |
5086 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 9 (RLIN) |
15538 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 9 (RLIN) |
5087 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Percy, Larry |
| 9 (RLIN) |
29544 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kang, Rong |
| 9 (RLIN) |
29538 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
21162 |
