รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
| fixed length control field |
01715nam a22003615 4500 |
| 001 - CONTROL NUMBER |
| control field |
21123 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20230423231045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
110312s2007 ch 00010 chi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9787300077680 |
| Terms of availability |
377.00 บาท |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
7300077684 |
| 041 0# - LANGUAGE CODE |
| Language code of text/sound track or separate title |
Chinese-English |
| 049 ## - LOCAL HOLDINGS (OCLC) |
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.32 |
| Item number |
.S29 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Schiffman, Leon G. |
| 9 (RLIN) |
15466 |
| 245 10 - TITLE STATEMENT |
| Title |
Xiao fei zhe xing wei xue= |
| Remainder of title |
Consumer behavior / |
| Statement of responsibility, etc. |
Leon G. Schiffman, Leslie L. Kanuk. |
| Medium |
[book] |
| 246 3# - VARYING FORM OF TITLE |
| Title proper/short title |
Consumer behavior. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Beijing : |
| Name of publisher, distributor, etc. |
Zhongguo ren min da xue chu ban she , |
| Date of publication, distribution, etc. |
2007. |
| -- |
28990 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
6, 5, 591 p. : |
| Other physical details |
ill. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
| Title |
Business administration classics : Marketing |
| 9 (RLIN) |
29025 |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
| Title |
Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie |
| 9 (RLIN) |
29451 |
| 449 ## - |
| -- |
•x010– New Arrivals- Mar. 2011 |
| 505 0# - FORMATTED CONTENTS NOTE |
| Formatted contents note |
Yi zi: Consumer behavior : 8th ed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
5089 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Motivation research (Marketing) |
| 9 (RLIN) |
15467 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
| Topical term or geographic name as entry element |
0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Kanuk, Leslie Lazar |
| 9 (RLIN) |
15468 |
| 765 ## - ORIGINAL LANGUAGE ENTRY |
| Main entry heading |
Schiffman, Leon G. |
| Edition |
9th ed. [Pearson International edition] |
| Place, publisher, and date of publication |
Englewood Cliffs, N.J. : Prentice-Hall, 2007 |
| Title |
Consumer behavior / |
| International Standard Book Number |
013237093x |
| 765 ## - ORIGINAL LANGUAGE ENTRY |
| Main entry heading |
Schiffman, Leon G. |
| Edition |
4th ed. |
| Place, publisher, and date of publication |
Englewood Cliffs, N.J. : Prentice-Hall, 1991 |
| Title |
Consumer behavior / |
| International Standard Book Number |
0131728598 |
| 765 ## - ORIGINAL LANGUAGE ENTRY |
| Main entry heading |
Schiffman, Leon G. |
| Edition |
10th ed. (Global Edition) |
| Place, publisher, and date of publication |
Englewood Cliffs, N.J. : Prentice-Hall, 2010 |
| Title |
Consumer behavior / |
| International Standard Book Number |
0137006705 |
| -- |
0137006705 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
หนังสือ |
| 988 ## - |
| -- |
21123 |