รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01387nam a22003255 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21004 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110308s200 ch 00010 chi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787111165637 |
| Terms of availability |
388.70 บาท |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
7111165632 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Chinese-English |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.C359 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R. |
| 9 (RLIN) |
16865 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guo ji shi chang ying xiao xue : yuan shu di 12 ban= |
| Remainder of title |
International marketing/ |
| Statement of responsibility, etc. |
Philip R. Cateopa, |
| Medium |
[book] |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
International marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Beijing : |
| Name of publisher, distributor, etc. |
Ji xie gong ye chu ban she , |
| Date of publication, distribution, etc. |
2009. |
| -- |
29002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
495 p. : |
| Other physical details |
ill. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Ying xiao jiao cai yi cong. |
| 9 (RLIN) |
29275 |
| 449 ## - |
|---|
| -- |
•x010– New Arrivals- Mar. 2011 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Translation of: Interpersonal Marketing / Philip R. Cateopa, John L. Graham. 12th ed. McGraw - Hill companies, Inc., c2005. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| 9 (RLIN) |
3631 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| 9 (RLIN) |
2250 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 765 ## - ORIGINAL LANGUAGE ENTRY |
|---|
| Main entry heading |
Cateora, Philip R. |
| Edition |
13th ed |
| Place, publisher, and date of publication |
Boston : McGraw-Hill, c2008 |
| Title |
International marketing / |
| International Standard Book Number |
9780071274722 |
| -- |
9780071274722 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
21004 |
