รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01407nam a22003255 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20972 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110307s200 ch 00010 chi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787302146360 |
| Terms of availability |
บาท |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
7302146365 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Chinese-English |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K636 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Dates associated with a name |
1931- |
| 9 (RLIN) |
3637 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Shi chang ying xiao yuan li= |
| Remainder of title |
Principles of marketing/ |
| Statement of responsibility, etc. |
Philip Kotler, Gary Armstrong |
| Medium |
[book] |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Principles of marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11 th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Beijing : |
| Name of publisher, distributor, etc. |
Qing hua ta xue chu ban she , |
| Date of publication, distribution, etc. |
2007. |
| -- |
29063 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
648 p. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Gong shang guan li you xiu jiao cai yi cong, ying xiao xue xi lie. |
| 9 (RLIN) |
29216 |
| 449 ## - |
|---|
| -- |
•x010– New Arrivals- Mar. 2011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
2095 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| 9 (RLIN) |
3636 |
| 765 ## - ORIGINAL LANGUAGE ENTRY |
|---|
| Main entry heading |
Kotler, Philip, |
| Edition |
11th ed. |
| Place, publisher, and date of publication |
Upper Saddle River, N.J. : Pearson Prentice Hall, c2006 |
| Title |
Principles of marketing / |
| International Standard Book Number |
0131968793 |
| -- |
0131968793 |
| 765 ## - ORIGINAL LANGUAGE ENTRY |
|---|
| Main entry heading |
Kotler, Philip, |
| Edition |
12th ed. |
| Place, publisher, and date of publication |
Upper Saddle River, N.J. : Pearson Prentice Hall, c2006 |
| Title |
Principles of marketing / |
| International Standard Book Number |
0136132375 |
| -- |
0136132375 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
20972 |
