รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02906nam a22003377a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12345 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423230732.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080710s2007 00010 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074715607 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
12353 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M342 2007 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
creating and delivering value / |
| Statement of responsibility, etc. |
cPascale G. Quester ... [et al] |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
North Ryde, N.S.W : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
2007. |
| -- |
2033 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 763 p. : |
| Other physical details |
ill. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part one, Marketing strategy and management. 1. Creating customer value and building relationships -- 2. Strategic marketing planning -- 3. Identifying marketing opportunities -- Part two, Understanding markets. 4. Market research and information management -- 5. Market segmentation -- 6. Consumer behaviour -- 7. Business-to-business marketing -- Part three, The marketing mix. 8. Product planning -- 9. Product management and new-product development -- 10. Managing distribution channels -- 11. Marketing logistics -- 12. Pricing objectives and policies -- 13. Setting prices for goods and services -- 14. Marketing communications -- 15. The marketing communications mix -- 16. Sales management -- Part four, Evaluating marketing. 17. Implementation and control -- 18. Ethical marketing in a consumer-oriented world: appraisal and challenges -- Case studies -- Glossary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
textbook |
| 9 (RLIN) |
2095 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quester, Pascale G. |
| 9 (RLIN) |
17838 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
12345 |
