มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Trías de Bes, Fernando,

Winning at innovation : the A-to-F model / Fernando Trias de Bes & Philip Kotler. - Basingstoke, Hampshire : Palgrave Macmillan, 2015. - xx, 272 p. : ill.

Reprint. Originally published: 2011.

ISBN: 9780230343436 1137479175 (pbk.) 9780230343436 (hardback)

Subjects--Topical Terms:
Technological innovations--Management.

LC Class. No.: HD45 / .T695W