60-minute brand strategist : the essential brand book for marketing professionals /
Mootee, Idris,
60-minute brand strategist : the essential brand book for marketing professionals / Sixty-minute brand strategist Idris Mootee. - New Jersey : Wiley, 2013. - x, 246 pages : illustrations (some color) ; 24 cm
Includes index.
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
9781118625163 (cloth)
Branding (Marketing)
HF5415.1255 / .M676S
60-minute brand strategist : the essential brand book for marketing professionals / Sixty-minute brand strategist Idris Mootee. - New Jersey : Wiley, 2013. - x, 246 pages : illustrations (some color) ; 24 cm
Includes index.
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
9781118625163 (cloth)
Branding (Marketing)
HF5415.1255 / .M676S
