Shopper marketing : how to increase purchase decisions at the point of sale /
Stahlberg, Markus.
Shopper marketing : how to increase purchase decisions at the point of sale / editors: Markus Stahlberg and Ville Maila. - Philadelphia : Kogan Page, 2010. - xi, 244 p. : ill. ; 24 cm.
9780749457020
Advertising, Point-of-sale.
Marketing.
Consumers--Decision making.
Shopping--Decision making.
HF5828 / .S73
Shopper marketing : how to increase purchase decisions at the point of sale / editors: Markus Stahlberg and Ville Maila. - Philadelphia : Kogan Page, 2010. - xi, 244 p. : ill. ; 24 cm.
9780749457020
Advertising, Point-of-sale.
Marketing.
Consumers--Decision making.
Shopping--Decision making.
HF5828 / .S73
