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Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston : Prentice Hall, 2010. - xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780135045596 (casebound : alk. paper) 0135045592 (casebound : alk. paper)

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX911.3.M3 / K68