The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business /
Pearson, Timothy R.
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson. - New York : McGraw-Hill, 2011. - xi, 240 p. ; 24 cm.
Includes bibliographical references and index.
9780071762557 (alk. paper)
Branding (Marketing)
Customer relations.
HF5415.1255 / .P43
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson. - New York : McGraw-Hill, 2011. - xi, 240 p. ; 24 cm.
Includes bibliographical references and index.
9780071762557 (alk. paper)
Branding (Marketing)
Customer relations.
HF5415.1255 / .P43
