Marketing competitiveness : Asia to the world! in the age of digital consumers /

Kotler, Philip

Marketing competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hool Den Huan - New Jersey : World Scientific, 2017. - xiv, 288 pages : illustrations ; 21 cm.

Marketing is transforming? competitive landscape : the dynamic arena

9789813201965


MARKETING

HF5415 / .K67M