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McKean, John,

Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean. - New Jersey : John Wiley & Sons, Inc., 2014. - xxii, 321 pages : illustrations ; 23 cm

Includes bibliographical references and index.

ISBN: 9781119002321

Subjects--Topical Terms:
Customer relations.
Consumer behavior.

LC Class. No.: HF5415.5 / .M383C