The Influence of in Store Experience on Consumers' Impulse Buying Behavior - Take X Cosmetics Collection Store as An Example

Chang Yu

The Influence of in Store Experience on Consumers' Impulse Buying Behavior - Take X Cosmetics Collection Store as An Example Chang Yu - Nonthaburi : Panyapiwat Institute of management, 2020. - 51 Pages

Thesis (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2020


Impulsive Purchase
In Store Experience
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท)
CMBA
Value Perception

Thesis / .C456I