Research on The Relationship Between Situational Consistency and Brand Attitude of Short Video Product Placement - Using Saliency as Moderator

Quansheng Ji

Research on The Relationship Between Situational Consistency and Brand Attitude of Short Video Product Placement - Using Saliency as Moderator Quansheng Ji - Nonthaburi : Panyapiwat Institute of management, 2020. - 52 Pages

Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2020


Short Video Product Placement
Brand Attitude
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท)
CMBA

IS / .Q735R