Research on The Impact of Electric Word of Mouth on Consumer Behavioral Will - From The Perspective of Online Social Network/

Ziwei Zhao

Research on The Impact of Electric Word of Mouth on Consumer Behavioral Will - From The Perspective of Online Social Network/ Ziwei Zhao - Nonthaburi : Panyapiwat Institute of management, 2020. - 149 Page

Doctor of Philosophy (PH.D.(Business Administration C-PH.D)) -- Panyapiwat Institute of Management, 2020


0011-3 วิทยาลัยบัณฑิตศึกษาจีน ปรัชญาดุษฎีบัณฑิต สาขาบริหารธุรกิจ CPHD (หลักสูตรภาษาจีน)(ป.เอก)
CPHD
Consumer Willingness
Product Involvement
Source Credibility

Thesis / .Z82R