M : marketing
Grewal, Dhruv,
M : marketing Marketing Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Denver University. - 7th Edition. - Dubuque : McGraw-Hill Education, 2020. - 483 pages
Revised edition of the authors' Marketing, 2018.
"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
9781260260359 9781260576009 (New)
Marketing.
HF5415 / .G675M
M : marketing Marketing Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Denver University. - 7th Edition. - Dubuque : McGraw-Hill Education, 2020. - 483 pages
Revised edition of the authors' Marketing, 2018.
"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
9781260260359 9781260576009 (New)
Marketing.
HF5415 / .G675M
