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Keller, Kevin Lane.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan - 5th ed. - Harlow : Pearson Education Limited, 2020. - 621 p. : ill. 28 cm

ISBN: 9781292314969

Subjects--Topical Terms:
Brand name products--Management.
Marketing

LC Class. No.: HD69.B7 / .K298S