An introduction to franchising /
Webber, Robert,
An introduction to franchising / by Robert Webber. - New York, NY : Palgrave Macmillan, 2013. - xiv, 272 p. : ill. ; 24 cm.
Includes bibliographical references (p. 251-257) and index.
The origins and history of franchising -- Defining franchising -- The pros and cons of franchising -- The franchise relationship -- Entrepreneurs and franchising -- The role of ethics in franchising -- Cultivating a franchised business -- The steps to buying a franchise -- Legal and financial matters -- Developing the business -- Exit strategies -- Developing the future of franchising.
9780230361645
Franchises (Retail trade)
HF5429.23 / .W43A
An introduction to franchising / by Robert Webber. - New York, NY : Palgrave Macmillan, 2013. - xiv, 272 p. : ill. ; 24 cm.
Includes bibliographical references (p. 251-257) and index.
The origins and history of franchising -- Defining franchising -- The pros and cons of franchising -- The franchise relationship -- Entrepreneurs and franchising -- The role of ethics in franchising -- Cultivating a franchised business -- The steps to buying a franchise -- Legal and financial matters -- Developing the business -- Exit strategies -- Developing the future of franchising.
9780230361645
Franchises (Retail trade)
HF5429.23 / .W43A
