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Kotler, Philip

Principles of Marketing An Asian Perspective / Principles of Marketing Philip Kotler [and others] - 4th ed. - Harlow : Pearson Education, 2017. - xxiv, 750 p. : ill. ; 28 cm.

Marketing : Managing Profitable Customer Relationships

ISBN: 9781292089669

Subjects--Topical Terms:
Marketing--Asia
Marketing
Marketing--Management

LC Class. No.: HF5415 / .K67P