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Parente, Donald.

Advertising campaign strategy : a guide to marketing communication plans / Guide to marketing communication plans. Donald E. Parente. - 4th ed. - Mason, Ohio : Thomson/South-Western, 2006. - xxvi, 400 p. : ill.

ISBN: 9780324422825 (pbk. : inter. student ed.) 0324422822 (pbk. : inter. student ed.)

Subjects--Topical Terms:
Advertising campaigns.
Communication in marketing.

LC Class. No.: HF5837 / .P228A