Customer relationship management : concepts and technologies /
Buttle, Francis,
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. - Fourth Edition. - New York : Routledge, Taylor & Francis Group, 2019. - xxiii, 444 pages : illustrations ; 25 cm
Revised edition of the authors' Customer relationship management, 2015.
Includes bibliographical references and index.
9781138498259
Customer relations--Management.
HF5415.5 / .B875C
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. - Fourth Edition. - New York : Routledge, Taylor & Francis Group, 2019. - xxiii, 444 pages : illustrations ; 25 cm
Revised edition of the authors' Customer relationship management, 2015.
Includes bibliographical references and index.
9781138498259
Customer relations--Management.
HF5415.5 / .B875C
