Digital marketing : communicating, selling and connecting /
Hofacker, Charles F.,
Digital marketing : communicating, selling and connecting / Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, USA. - Northampton, MA, USA : Edward Elgar Publishing, 2018. - xiv, 203 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
9781788115360 1788115368 9781788115360 (paperback)
Internet marketing.
Internet marketing.
HF5415.1265 / .H697D
Digital marketing : communicating, selling and connecting / Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, USA. - Northampton, MA, USA : Edward Elgar Publishing, 2018. - xiv, 203 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
9781788115360 1788115368 9781788115360 (paperback)
Internet marketing.
Internet marketing.
HF5415.1265 / .H697D
