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Alsem, K. J.,

Applied strategic marketing : a step-by-step approach / Karel Jan Alsem. - New York : Routledge, Taylor & Francis Group, 2019. - xii, 424 pages : illustrations ; 25 cm

"Published in Dutch by Noordhoff Publishers, 1993, 2017."

Includes bibliographical references (pages 411-416) and index.

ISBN: 9781138331907 9781138332089

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .A461A