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Chavez, Tom

Data driven : harnessing data and AI to reinvent customer engagement / Tom Chavez, Chris O'Hara, Vivek Vaidya. - 1 Edition. - New York : McGraw-Hill Education, 2019. - xx, 230 pages ; 24 cm

Includes bibliographical references and index.

ISBN: 9781260441536 (alk. paper) 1260441539

Subjects--Topical Terms:
Consumer behavior.
Computer security.
Artificial intelligence.

LC Class. No.: HF5415.32 / .C454D