The Relationship Between User Generated Content and Consumer Based Brand Equity The Case of Using Social Media as Marketing Tool For Educational Institute/
Yuanyuan, Shen
The Relationship Between User Generated Content and Consumer Based Brand Equity The Case of Using Social Media as Marketing Tool For Educational Institute/ Yuanyuan, Shen - Nonthaburi : Panyapiwat Institute of management, 2019. - 50 Pages
Business Administration International Program (iMBA)
Independent Study (MBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2019
Brand-related user-generated content (UGC)
Consumer-based brand equity
Educational Institute
0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)
IMBA
IS / .Y94R
The Relationship Between User Generated Content and Consumer Based Brand Equity The Case of Using Social Media as Marketing Tool For Educational Institute/ Yuanyuan, Shen - Nonthaburi : Panyapiwat Institute of management, 2019. - 50 Pages
Business Administration International Program (iMBA)
Independent Study (MBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2019
Brand-related user-generated content (UGC)
Consumer-based brand equity
Educational Institute
0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)
IMBA
IS / .Y94R
