Determining Customer Loyalty Outcomes Through Corporate Social Responsibility (CSR) and Customer Based Brand Equity (CBBE) : A Case Study of KBZ Bank in Yangon, Myanmar

Nang Zar Zar Myint

Determining Customer Loyalty Outcomes Through Corporate Social Responsibility (CSR) and Customer Based Brand Equity (CBBE) : A Case Study of KBZ Bank in Yangon, Myanmar Nang Zar Zar Myint - Nonthaburi : Panyapiwat Institute of management, 2019. - 111 Pages

Business Administration International Program (iMBA)

Independent Study (MBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2019


Corporate social responsibility
Customer-Based Brand Equity
Customer Loyalty Outcomes
0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)
IMBA

IS / .N178D