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Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications - 8th ed. - New York, NY : Pearson, 2018. - xx, 508 page. ill. ; 27 cm.

ISBN: 9781292222691 1292222697

Subjects--Personal Names:
Clow, Kenneth E.

Subjects--Topical Terms:
Communication in marketing
Advertising

LC Class. No.: HF5415.123 / .C584I