Hooked : how to build habit-forming products /
Eyal, Nir.
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. - New York : Portfolio/Penguin, 2014. - 242 p. : illustrations ; 22 cm
Includes bibliographical references (pages 225-242).
The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.
9780241184837
New products
Consumer behavior
Consumers' preferences
HF5415.15 / .E93H
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. - New York : Portfolio/Penguin, 2014. - 242 p. : illustrations ; 22 cm
Includes bibliographical references (pages 225-242).
The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.
9780241184837
New products
Consumer behavior
Consumers' preferences
HF5415.15 / .E93H
