Predatory thinking
Trott, Dave
Predatory thinking - London : Pan Books, 2014. - 262 p. 20 cm.
Written in the form of engaging, brilliantly lean anecdotes and stories, this book presents the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
9781447285342
Creative ability
Competition, psychology
Success in business
Success
BF637.C47 / .T858P
Predatory thinking - London : Pan Books, 2014. - 262 p. 20 cm.
Written in the form of engaging, brilliantly lean anecdotes and stories, this book presents the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
9781447285342
Creative ability
Competition, psychology
Success in business
Success
BF637.C47 / .T858P
