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Kotler, Philip.

Ying xiao guan li/ Marketing management 营销管理 Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College. - Di 1 ban. - Shanghai : Ge zhi chu ban she shang hai ren min chu ban she, 2016. - 689 p. : illustrations, photograph ; 29 cm.

ISBN: 9787543226074

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64Y