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Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 14th ed. - Boston : McGraw-Hill/Irwin, 2018. - 734 p. ; ill. (some col.) ; 29 cm.

Includes biblipographical references and indexes.

ISBN: 9781260092110 1260092119

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K39M