Marketing management /

Marshall, Greg W.,

Marketing management / Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College. - 3rd edition. - New York, NY : McGraw-Hill Education, 2018. - xxii, 403 pages : color illustrations ; 28 cm

Includes bibliographical references and indexes.

9781260084993


Marketing--Management.

HF5415.13 / .M368M