Marketing management /
Marshall, Greg W.,
Marketing management / Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College. - 3rd edition. - New York, NY : McGraw-Hill Education, 2018. - xxii, 403 pages : color illustrations ; 28 cm
Includes bibliographical references and indexes.
9781260084993
Marketing--Management.
HF5415.13 / .M368M
Marketing management / Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College. - 3rd edition. - New York, NY : McGraw-Hill Education, 2018. - xxii, 403 pages : color illustrations ; 28 cm
Includes bibliographical references and indexes.
9781260084993
Marketing--Management.
HF5415.13 / .M368M