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Hair, Joseph F.,

Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - 4th ed. - Boston : McGraw-Hill/Higher Education, 2018. - 414 p. : ill. ; 26 cm.

Includes bibliographical references (p. [358]-361) and index.

ISBN: 9781259252464 1259252469

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .H153E