Essentials of marketing : a marketing strategy planning approach /
Perreault, William D.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. - 16th Edition. - New York : McGraw-Hill Education, 2018. - 736 pages : color illustrations ; 28 cm
9781260092127 (alk. paper)
Marketing.
HF5415 / .P426E
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. - 16th Edition. - New York : McGraw-Hill Education, 2018. - 736 pages : color illustrations ; 28 cm
9781260092127 (alk. paper)
Marketing.
HF5415 / .P426E
