Global marketing management system /
Janavaras, Basil J.,
Global marketing management system / Basil Janavaras, Minnesota State University, USA, Suresh George, Coventry University, UK. - Second edition. - New Jersey : World Scientific, 2017. - xxxvi, 301 pages ; 24 cm
Includes bibliographical references and index.
9789813201071 (hardcover)
Export marketing.
Business planning.
HF1416 / .J33G
Global marketing management system / Basil Janavaras, Minnesota State University, USA, Suresh George, Coventry University, UK. - Second edition. - New Jersey : World Scientific, 2017. - xxxvi, 301 pages ; 24 cm
Includes bibliographical references and index.
9789813201071 (hardcover)
Export marketing.
Business planning.
HF1416 / .J33G
