How brands grow. Part 2 : Including emerging markets, services and durables, new brands and luxury brands
Romaniuk, Jenni
How brands grow. Part 2 : Including emerging markets, services and durables, new brands and luxury brands How brands grow. Part 2 - South Melbourne, Victoria : Oxford University Press, 2016. - 233 p
9780195596267
Marketing
Brand name products -- Management
Branding (Marketing)
HF5414.5 / .R766H
How brands grow. Part 2 : Including emerging markets, services and durables, new brands and luxury brands How brands grow. Part 2 - South Melbourne, Victoria : Oxford University Press, 2016. - 233 p
9780195596267
Marketing
Brand name products -- Management
Branding (Marketing)
HF5414.5 / .R766H
