Global business
Peng, Mike W.
Global business - 4th edition - Mason, OH : Cengage Learning, 2015. - 577 p
Globalizing business -- Understanding formal institutions: politics, laws, and economics -- Emphasizing informal institutions: Cultures, ethics, and norms -- Leveraging resources and capabilities -- Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structuring, and learning around the world -- Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally
9781305500891
International trade
International economic relations
International business enterprises
Globalization
HF1379 / .P462G
Global business - 4th edition - Mason, OH : Cengage Learning, 2015. - 577 p
Globalizing business -- Understanding formal institutions: politics, laws, and economics -- Emphasizing informal institutions: Cultures, ethics, and norms -- Leveraging resources and capabilities -- Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structuring, and learning around the world -- Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally
9781305500891
International trade
International economic relations
International business enterprises
Globalization
HF1379 / .P462G
