Brands and branding
Brown, Stephen
Brands and branding - Los Angeles ; London : SAGE, 2016. - 282 p
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
9781473919525
Brand name products.
Brand name products
branding
HF5415.1255 / .B787B
Brands and branding - Los Angeles ; London : SAGE, 2016. - 282 p
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
9781473919525
Brand name products.
Brand name products
branding
HF5415.1255 / .B787B
