Consumer behaviour: applications in marketing
East, Robert
Consumer behaviour: applications in marketing Consumer behaviour - 3rd edition - Thousand Oaks, CA : Sage Pub, 2016. - 350 p
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
9781473919501
Consumer behaviour
HF5415.32 / .E274C
Consumer behaviour: applications in marketing Consumer behaviour - 3rd edition - Thousand Oaks, CA : Sage Pub, 2016. - 350 p
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
9781473919501
Consumer behaviour
HF5415.32 / .E274C
